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brazilian flag MAR 2022 - ALICE

HEALTHCARE NEWS PLATFORM

hero case

ABOUT THE PROJECT

This project consisted of a visual and structural redesign of a news portal. The client was insatisfied with the old news portal and wanted a new one that was interactive, modern and intuitive. I worked actively with the client and the devs involved being responsible for the UI/UX Design part and participating in the interviews with stakeholders until the final delivery of the mockup and Q&A.

RESEARCH UI / UX PROTOTYPING

MY ROLE

Benchmarking
Stakeholder Interviews
High-fidelity prototype design
Approval Management
Quality Assurance

SCOPE & DURATION

I was part of a squad containing Product Manager and developers whose goal was to produce a 11 pages news portal from scratch. From the creation of the interface to the implementation of the code. The project as a whole had an estimated duration of 3 months and 1.5 months for the UI/UX part.

BRAND IDENTITY & ACCESSIBILITY

As a brand with several bright colors present in their brand identity, it was particularly challenging to build visually accessible components.

Therefore, I did several contrast tests to ensure that all color combinations were respecting the minimum contrast to garantee visual accessibility.

INTERACTIVE WEB & MOBILE PROTOTYPES

A total of 11 interactive pages were created in the desktop & mobile versions. The prototype made it possible to predict how the elements would behave as well as the animated interactions.

As the News Portal has relevant amount of readers using both mobile and desktop device, a concern throughout the project was to garantee a frictionless, intuitive and interactive navigation in all devices.

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climber

Hey!

I'm Pedro Virga,

a twenty-eight years

old

full stack designer.

Currently based

in

Brazil.

I'm a product designer with experience in designing digital products for medium and big sized business. If you need a experienced designer to make your application looks insane, I can help you!